The panorama of consumer behaviour is altering in a tech-driven era, with social media taking front stage. In a recent quantitative study, Mehwish Javed, Muhammad Ali, and Sehrish Amin Khan from the University of the … Read more
The intricate relationship between capital structure, ownership structure, and financial performance of firms listed on the KSE-100 index in the Pakistan Stock Exchange was meticulously explored in a comprehensive study led by Jamal Shah, Jameel … Read more
Zil e Huma, Zia-ur-Rehman Rao, and Ahmad Usman of the University of the Punjab’s Hailey College of Commerce embark on a compelling investigation into the intricate relationship between ease of doing business indicators, foreign direct … Read more
Zahid Bashir of the University of Gujarat’s Department of Commerce conducts an enthralling investigation of the critical function of financial education in influencing individual financial well-being during the tumultuous age of the COVID-19 outbreak in … Read more
Farah Naz and Sana Waheed from Kinnaird College for Women’s Department of Accounting and Finance embark on an empirical trip to investigate the subtle idea of market efficiency in the context of Asian rising nations … Read more
Mehak Mukhtar and Zargham Ullah Khan of the University of the Punjab’s Hailey College of Banking & Finance begin on a thorough research to highlight the complicated linkages between perceived quality, brand loyalty, and brand … Read more
