Last Updated on October 12, 2023 by Fiza Khurram
In the brutally competitive world of retail, the key to long-term success is cultivating long-term connections with customers. Zuhran Ahmed of the Department of Economics and Business Management at the University of Veterinary & Animal Sciences conducted a recent study that sheds insight on how these linkages can be the linchpin for enhanced profitability.
Ahmed’s research dives into the diverse environment of consumer interaction, investigating elements that lead to the establishment of quality brand relationships. Using a quantitative technique, the study collected data via an online questionnaire survey, with a large sample size of 200 respondents.
The data, which were analyzed with SPSS and AMOS, highlight the critical significance of customer involvement in improving the quality of customer-brand relationships. This, in turn, leads to increased customer loyalty to retail brands. Despite its focus on retail store brands in a cross-sectional approach, the study has implications for marketers across industries.
From a practical sense, the study supports for dynamic consumer involvement tactics. The logic is simple: clients who are emotionally linked to a brand demonstrate behaviors that translate into long-term business success. They not only buy again and again, but they also become brand champions, suggesting items and services to others.
In essence, this study is a rallying cry for marketers to embrace techniques that extend beyond transactional engagements. Developing a strong emotional connection with customers has emerged as a critical component of brand loyalty, commitment, and post-sale service satisfaction.
