Last Updated on October 26, 2023 by Fiza Khurram
In a groundbreaking study conducted by researchers from the Hailey College of Banking & Finance and the Institute of Business Administration at the University of the Punjab, the behavior of digitalized corporations in the realm of online portals, price fairness, and customer perceived quality has been unveiled.
Digital Marketing Dominance
The digital marketing industry, fueled by digitalized corporations and their online platforms and social media channels, has been a subject of extensive investigation. The research aimed to shed light on how these corporations interact with online portals, focusing on two pivotal aspects: price fairness and customer perceived quality. To gather data, the study leveraged cross-sectional data from CEOs and other digitalized corporation authorities, using SPSS version 22 and AMOS version 21 for analysis. A total of 400 questionnaires were distributed through convenience sampling.
Price Fairness Trumps Customer Perceived Quality
The study’s findings indicate that price fairness holds greater sway over customer perceived quality. Additionally, the trustworthiness and customer satisfaction bestowed by digitalized corporations upon online portals emerge as significant factors in fostering customer loyalty. When online portals establish fair pricing policies for digitalized corporations, the results are mutually beneficial: portals attract a larger customer base, and corporations capitalize on increased business opportunities.
Unveiling a Unique Perspective
This research marks a distinctive contribution, as it shifts the focus from consumer behavior to digitalized corporations’ conduct in the Pakistani digital marketing landscape. The study delves into the intricate relationship between online portals and digitalized corporations.
Recommendations for the Future
The implications of this research are profound for digitalized corporations. They are advised to pay close attention to the fairness of online portal pricing and policies to enhance customer satisfaction. Building trust through such practices is seen as the path to cultivating customer loyalty.
This study’s insights open new avenues for understanding the dynamics between digitalized corporations and online portals in the context of perceived quality and price fairness, offering the potential for greater synergy in the digital marketing industry.
