Ayesha Shakeel and Muhammad Asif from the Department of Economics and Business Management at the University of Veterinary & Animal Sciences provide a persuasive study on the “Impact of Branding on Consumer Buying Behaviour: An … Read more
Researchers from the University of the Punjab’s Hailey College of Banking & Finance, Muhammad Abuzer Yahya Khan and Zargham Ullah Khan, shed light on the changing landscape of consumer behaviour in the context of environmental … Read more
Researchers Muhammad Hasham Khalid and Muhammad Junaid Ahsan shed light on the issues encountered by Small and Medium Enterprises (SMEs) in Pakistan in a detailed study performed in the midst of the global pandemic. The … Read more
Muhammad Tanveer Ikram and Mubbsher Munawar Khan of the University of the Punjab’s Hailey College of Banking & Finance conduct a groundbreaking investigation into the relatively young topic of behavioural finance. Their research, titled “Impact … Read more
Fareeha Waseem, Syeda Fizza Abbas, and Anum Farooq of Kinnaird College for Women’s Department of Accounting & Finance draw attention to the complex relationship between Employee Stock Ownership (ESO) and a company’s cost of capital. … Read more
Researchers Hajra Noor, Naila Sadiq, and Syeda Fizza Abbas from Kinnaird College for Women’s Department of Accounting & Finance provide a comparative study diving into the complexities of conventional and Islamic banking in Pakistan. The … Read more