Fiza Khurram 
Investors on the Pakistan Stock Exchange (PSX) encounter a number of behavioral issues that can influence their decision-making and, in turn, their performance. Recent research by Muhammad Tanveer Ikram and Mubbsher Munawar Khan of the … Read more
A recent empirical study conducted by Ayesha Sajjal from the Department of Economics and Business Management at the University of Veterinary & Animal Sciences sheds light on the intersection of Green Human Resource Management (GHRM) … Read more
In the brutally competitive world of retail, the key to long-term success is cultivating long-term connections with customers. Zuhran Ahmed of the Department of Economics and Business Management at the University of Veterinary & Animal … Read more
Areeba Saif, Asif Awan, and Syeda Parsa Faiz from the Department of Economics and Business Management at the University of Veterinary & Animal Sciences delve into the dynamics of organizational performance in their study titled … Read more
Ayesha Shakeel and Muhammad Asif from the Department of Economics and Business Management at the University of Veterinary & Animal Sciences provide a persuasive study on the “Impact of Branding on Consumer Buying Behaviour: An … Read more
Researchers from the University of the Punjab’s Hailey College of Banking & Finance, Muhammad Abuzer Yahya Khan and Zargham Ullah Khan, shed light on the changing landscape of consumer behaviour in the context of environmental … Read more