Fiza Khurram 
The adoption of innovative payment methods is redefining the landscape of financial transactions in an era characterised by rapid technology breakthroughs. Maleeha Akhtar and Mubasher Nazir from the Hailey College of Banking & Finance at … Read more
Ayesha Shakeel and Muhammad Asif of UVAS’s Department of Economics and Business Management conducted research into the fascinating connection between branding and consumer purchasing behavior in Pakistan’s thriving footwear industry. Researchers employed a number of … Read more
Investors on the Pakistan Stock Exchange (PSX) encounter a number of behavioral issues that can influence their decision-making and, in turn, their performance. Recent research by Muhammad Tanveer Ikram and Mubbsher Munawar Khan of the … Read more
A recent empirical study conducted by Ayesha Sajjal from the Department of Economics and Business Management at the University of Veterinary & Animal Sciences sheds light on the intersection of Green Human Resource Management (GHRM) … Read more
In the brutally competitive world of retail, the key to long-term success is cultivating long-term connections with customers. Zuhran Ahmed of the Department of Economics and Business Management at the University of Veterinary & Animal … Read more
Areeba Saif, Asif Awan, and Syeda Parsa Faiz from the Department of Economics and Business Management at the University of Veterinary & Animal Sciences delve into the dynamics of organizational performance in their study titled … Read more
