Fiza Khurram 
Many people spend their entire lives trapped in a cycle of working to earn money and spending that money on immediate needs and wants. This endless loop often prevents individuals from achieving true financial freedom. … Read more
Maintaining and improving financial performance is essential for companies to thrive in the dynamic South Asian manufacturing market. Business professors Barkat Ullah and Ahmed Imran Hunjra of Ghazi University in Dera Ghazi Khan dive into … Read more
In today’s dynamic marketplace, achieving sustainable business success requires a nuanced understanding of the intricate relationship between sales and marketing. While sales efforts remain essential, it’s imperative for businesses to prioritize robust marketing initiatives to … Read more
The next five to seven years hold immense potential for change and growth. You will undoubtedly become something in that timeframe, but the question remains: what exactly will that be? This is not a question … Read more
Keeping customers as loyal as possible is essential for success in today’s retail industry, when competition is fierce. This research, directed by Zuhran Ahmed of UVAS’s Department of Economics and Business Management, explores the dynamics … Read more
Consumers in today’s environmentally conscious society are keenly aware of how their spending habits affect the globe. Companies are developing eco-friendly branding as a means of maintaining both competitiveness and environmental responsibility. Green branding and … Read more
